Zeifman PR

Francesca Zeifman is a creative marketing and communications strategist with more than 15 years of experience specializing in hospitality and entertainment brands. Zeifman’s strategic techniques are derived from a collection of marketing and communications roles in a variety of settings from corporate and small business to non-profit and beyond. 

Zeifman has crafted approaches that help create momentum and deliver valuable, proven business results for brands including Omni Resorts & Hotels, Creature Comforts Brewing Company, Highland Brewing Company, Visit Florida, Unsukay Concepts restaurant group and more. Prior to consulting, Zeifman led all communications at SweetWater Brewing Company including managing a $19 million facility expansion and targeted market growth solidifying SweetWater as one of the top 20 craft breweries in the U.S. Previously, Zeifman managed marketing and public relations efforts for Georgia Aquarium, SeaWorld Parks & Entertainment and Anheuser-Busch. 

Whether operating as a trusted leader or a mindful collaborator, Zeifman has long championed divergent thought, big ideas and common-sense solutions with one common theme -- helping clients find ways to connect with their customers to create lifelong fans and champions of the brand. From managing media training programs and national press tours to optimized blog writing and out-of-the-box promotional campaigns, Zeifman draws from her scope of work, industry connections and storytelling strategies to act as a brand amplifier. 

Zeifman graduated from the University of Central Florida with a Bachelor of Science degree in public relations and advertising and a minor in marketing. She currently resides in Milton, GA where she can often be found wandering on trails, sipping craft beer on a patio, or hanging at the baseball fields with her husband and two boys.